On Web Typography

Until now, chances are that if we dropped text onto a web page in a system font at a reasonable size, it was legible. But with many typefaces about to be freed for use on websites, choosing the right ones to complement a site’s design will be far more challenging. Many faces to which we’ll [...]

Filed under: A List Apart, ui . ux . ia

Internal Site Search Analysis: Simple, Effective, Life Altering!

Your search and clickstream data is missing a key ingredient: customer intent. You have all the clicks, the pages people viewed, and where they bailed, but not why they came to the site. Your internal site-search data contains that missing ingredient: intent. Learn five ways to analyze your internal site-search data—data that’s easy to get, [...]

Filed under: A List Apart, ui . ux . ia

Usability Testing Demystified

The value in usability testing comes from the magic of observing and listening as people use a design. The things you see and the things you hear are often surprising, illuminating, and unpredictable. This unpredictability is tough to capture in any other way. Dana Chisnell shows you how.

Filed under: A List Apart, ui . ux . ia

Discovering Magic

Wouldn’t it be a little magical if, when you signed up for a new site, it said something like, “We notice you have a profile photo on Flickr and Twitter, would you like to use one of those or upload a new one?” Glenn Jones created a JavaScript library called Ident Engine that can help [...]

Filed under: A List Apart, ui . ux . ia

The Myth of Usability Testing

Usability evaluations are good for many things, but determining a team’s priorities is not one of them. The Molich experiment proves a single usability team can’t discover all or even most major problems on a site. But usability testing does have value as a shock treatment, trust builder, and part of a triangulation process. Test [...]

Filed under: A List Apart, ui . ux . ia