The Content Strategist as Digital Curator

As the digital landscape becomes increasingly complex, and as businesses become ever more comfortable using the web to bring their product and audience closer, the techniques and principles of museum curatorship can inform how we create online experiences—particularly when we approach content. Erin Scime shows us how.

Filed under: A List Apart, ui . ux . ia

Letting Go of John Hancock

Because clients expect everything to be faster, better, and simpler, web professionals must take an instant, foolproof, paperless, modern approach to how clients approve proposals and sign contracts. Implementing an instantaneous contract agreement helps to get projects off the ground, attract clients on tight timelines, and prevent potential delays. All it takes is a little [...]

Filed under: A List Apart, ui . ux . ia

You Can Get There From Here: Websites for Learners

“Content-rich” is not enough. Most websites are not learner-friendly. As an industry, we haven’t done our best to make our content-rich websites suitable for learning and exploration. Learners require more from us than keywords and killer headlines. They need an environment that is narrative, interactive, and discoverable. Amber Simmons tells how to begin creating rich [...]

Filed under: A List Apart, ui . ux . ia

Can You Say That in English? Explaining UX Research to Clients

It’s hard for clients to understand the true value of user experience research. As much as you’d like to tell your clients to go read The Elements of User Experience and call you back when they’re done, that won’t cut it in a professional services environment. David Sherwin creates a cheat sheet to help [...]

Filed under: A List Apart, ui . ux . ia

Real Web Type in Real Web Context

Web fonts are here. Now that browsers support real fonts in web pages and we can license complete typefaces for such use, it’s time to think pragmatically about how to use real fonts in our web projects. Above all, we need to know how our type renders in screens, in web browsers. To that end, [...]

Filed under: A List Apart, ui . ux . ia