Extreme User Research

What is the biggest problem I face almost every time a client hires me to do something about a web project going awry? They don’t know a thing about their users. They don’t have a clue, whatsoever. Unbelievable but true!
Good designers will certainly argue that THEY don’t need user data to do proper design. That [...]

Filed under: BoxesnArrows

We Tried To Warn You, Part 2


a large but unknowable proportion of businesses fail pursuing nearly perfect strategies

In Part I of We Tried to Warn You, three themes were developed:
# Organizations as wicked problems,
# The differences of failure leverage in small versus large organizations, and
# [...]

Filed under: BoxesnArrows